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AIDA participated for the first time as an exhibitor at the Philoxenia International Tourism Expo, the only international tourism exhibition in Greece. Held from November 10-12, 2023, at HELEXPO Thessaloniki, this high-profile event attracted industry professionals from around the world, with Bulgaria serving as the honored country.

As the sole exhibitor focusing on the MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism sector, AIDA made a significant impact by holding professional meetings with Hosted Buyers from countries such as Poland, Germany, Egypt, Armenia, and Azerbaijan.

These engagements allowed AIDA’s leadership team to present the company’s services and explore opportunities for establishing partnerships aimed at hosting international events in Greece.

In total, 103 Hosted Buyers attended the Philoxenia International Tourism Expo 2023 from abroad, and the exhibition featured 305 exhibitors from across the tourism industry. AIDA’s participation in such a high-profile event served as a valuable platform for exchanging ideas and perspectives, as well as an opportunity for fruitful collaborations.