AIDA successfully managed the promotion of Papastratos during the 85th Thessaloniki International Fair (TIF) under the key slogan “Reborn. For the Better.” This initiative marked the company’s 90 years of presence in the Greek economy.

Additionally, at the 85th TIF, AIDA organized a press conference for Papastratos to introduce their pioneering “New Land” project, in collaboration with SteviaHellas.

The press conference, held on September 16 at the “Alexandros” hall of the Macedonia Palace, was attended by the Minister of Rural Development and Food, Mr. Spilios Livanos. During the event, Papastratos announced its partnership with SteviaHellas and the launch of the “New Land” program.

The project is an innovative initiative aimed at providing comprehensive support to tobacco farmers transitioning from tobacco cultivation to stevia farming, while simultaneously conserving natural resources.

The event was covered by approximately 40 journalists representing various online media, print outlets, and television and radio stations from across Greece.